Have You Thought Of Using Free Offers As A Strategy To Get Additional Buyers?

Don't you simply love a freebie? I know I do.

I've been in two scenarios lately as a customer, when I was given a surprising freebie. Immediately after ordering my usual bagel and coffee at the Bagel Bar, the girl behind the cashier offered me a free bottle of mineral water. I was going to ask for a glass of water anyway, so it came as a welcome gift.

Several days after, I went buying a steak at the meat counter in my local supermarket. I was chatting with the guy behind the counter about the point that there didn't seem to be too much meat for that much money.

He apparently took pity on my unhappy face when he said - "Tell you what sir, you can have this other steak for the same price" and he put another one on top!

So what do we learn here? The lesson is that most customers like a freebie and if they receive one from a supplier it creates a positive relationship. And if people purchase goods at your online business, on the delivery page, give them some bonuses and they will love you for that.

As customers, we're likely to return and do business with those who offer us freebies and we're more willing to tell other people all about our positive experience. It's good strategy to give your customers freebies on occasions but don't over do it. If you blast your email database with daily gifts you will surely miss the goal and your internet marketing business is going to suffer for it..

One day I found a story article about a restaurant owner who would sometimes give people a free meal. When a group of diners or a family called for the bill he would spontaneously say that on this occasion they were his guests and they need to pay nothing for their meal.

Could you imagine how these people felt - what they said to friends and work colleagues the next day? The free meal probably cost the restaurant owner a lot less than advertisements in the local daily paper and it also attracted a lot more new customers.

The Law of Reciprocity suggests that - "If you do something for someone - he/she will want to repay you - to give you something."

Why don't you think of some little freebies you can offer your customers that'll motivate them to return and also spread their positive experience. And while we're doing it - why don't we try the same technique with members of your employees. Even your personal relationships - a small unexpected surprise or an act of kindness can do wonders for any relationship.

Trust me, once you begin practicing it, you'll have many more satisfied customers, happy staff and appreciative buddies. It will help your internet marketing business to grow stronger.

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